Techno-Ready Marketing Site Re-launched

August 27, 2009 - Rockbridge Associates just re-launched the Techno-Ready Marketing website, a resource on the technology adoption research conducted by Parsuraman and Colby.

Rockbridge announces the re-launch of the new and updated web site, www.technoreadymarketing.com. The site is a resource for the cutting edge research on technology adoption conducted by Professor A. Parasuraman, University of Miami and Charles L. Colby, Rockbridge President.

This site includes information on their book, Techno-Ready Marketing, theories about technology readiness, a technology segmentation framework, and links to articles and papers published on technology and innovation adoption. Technoreadymarketing.com also includes information on the National Technology Readiness Survey (NTRS), a study by Rockbridge that has tracked technology beliefs and behaviors since 1999. The site is a resource for researchers in the private sector and academia who deal with marketing issues for innovative products and services. 

To view the re-launched website, click here.