Surveys

Rockbridge is a full-service market research firm. We offer online, telephone, central location (mall), and mail surveys. We also conduct all analysis and modeling in-house. Many of Rockbridge’s projects involve advanced market research methods to solve special problems for clients. We have software and staff expertise to conduct a range of modeling tasks, including key driver analysis, predictive modeling, development of scales and indices, segmentation based on Latent Class Analysis, and trade-off analyses (e.g., conjoints and discrete choice modeling).

We conduct surveys in the U.S., as well as around the world. We have conducted surveys on six continents, and have special global survey capabilities.

Telephone Surveys

All telephone interviewing is conducted from a modern, CATI-equipped facility, and is closely supervised by our project staff. Our capabilities include consumer interviewing, executive interviewing for organizational respondents, and Spanish language interviewing.

Web Surveys

Web surveys give respondents an interesting, quick, and convenient way to complete a questionnaire. Online surveys also provide unique quality benefits, such as being able to present audio/visual information, allowing respondents to stop and return to survey, and control complex study designs such as conjoint analysis. Our clients benefit from increased turnarounds and the ability to access real-time information via an online dashboard. Rockbridge supports Confirmit™, a leading application that ensures secure, flexible and attractive surveys. Our company also has expertise in online sampling, with the ability to provide nationally representative surveys and target unique and hard to find populations.

Rockbridge provides products/services on Confirmit™, the world's leading software for Market Research (MR) and Enterprise Feedback Management (EFM).

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