Product Development for Services

Rockbridge can assist business teams in the design and concept testing for new services.  Our approaches recognize the unique challenges of intangible products and also address the issues specific to whether the category is a service or an information/entertainment product.  Examples of categories for which we have conducted product development research include:

Rockbridge has standardized methodologies for product development research that are tailored to each client's needs including:

A unique approach Rockbridge developed that has proved useful in developing new products, pricing and designing service relationships is the hybrid conjoint model.  One of the key benefits of this model is that it does not require a respondent to rate, rank or choose from a large number of "sets" or "cards."  This allows us to implement the study entirely by telephone.  The design also has many benefits over full-profile conjoint and/or discrete choice designs, and is less time-consuming than alternative approaches for handling large sets of attributes.