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Rockbridge has extensive experience conducting rigorous pricing studies in surveys. These range from simple split sample designs to complex experiments that measure cross-elasticities. These often involve the use of discrete choice studies that model the impact of price among competing brands and products within the same product line. Ultimately, we provide our clients with the tools to simulate the impact of price on demand, revenue and profit.
In some markets, buyers may actually use price as information, defying the law of “downward sloping demand.” Too cheap a price may actually drive away buyers. Rockbridge helps clients in these situations with Price Sensitivity Analysis ("Van Westendorp").
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