Services & Solutions (Global and Multicultural)

Rockbridge provides expertise in the area of Global, multilingual and cross-cultural research and analysis.

We understand that each world market is unique, and attention must be paid to a host of design, research, operational, and analytical details.

Special Attention to Market-specific Methodologies - Working within the realities of a market's communications infrastructure and respondents' own cultural preferences, Rockbridge understands that successful interviewing methods targeting mainstream consumers, businesses, and specialists are those that follow accepted and proven local practices.
We Choose Only the Best Local Suppliers - As an independent research firm, we are free to choose the best, most expert suppliers in each market or region to be our eyes and ears in the local market. Our suppliers are chosen for their proven and superior track record in data collection for the relevant industry or target population - and with the resources to get the job done in a timely manner. These are established organizations, and members in good standing of local and international professional market research organizations that adhere to responsible and ethical standards.
Survey Design Sensitive to Local Conditions and Experiences - Multi-country studies are a particularly valuable strategic planning tool for our clients, and in these instances Rockbridge survey instruments are designed with later cross-country analysis in mind. Proper scaling techniques are especially important in this regard. We understand too that in foreign markets certain topics may be taboo, certain products (even entire product categories) may be little used or unknown, and in some cultures abstract concepts may be difficult to test. To resolve these issues our Global team specializes in marrying a consistent approach with flexibility, to ensure our clients receive data they can use.
Solid Approach to Operations - Rockbridge follows a strict quality control regimen that covers such tasks as translation, pre-testing, sample design and management, fielding or local-language moderating, and requirements for final data delivery. Rockbridge supervises and closely monitors each of these steps, on-site if required, to ensure timeliness and attention to our quality standards.
World Class Analysis Team - We know the value of sound weighting procedures for multi-country studies. In addition, we are also highly experienced in wide variety of advanced analytical techniques, both for clients' international studies and for Rockbridge's own annual National Technology Readiness Survey, which is fielded each year in a growing number of countries around the world.