You are in a hyper-competitive environment, technology is turning old business models on their heads, and consumers are increasingly accessing content on the go from wireless devices. How do you build a loyal audience? How can you attract new customers? How should you bundle your content offerings and price them? Through a targeted research process, you can answer one or all of these questions.
Rockbridge Associates, Inc. offers qualitative and quantitative research solutions that can help your company navigate a marketplace where content and technologies converging. We understand the decisions faced by media companies in building audiences, the products consumers use to access content, and the issues around pricing and bundling. Our clients include content providers, consumer technology providers and telecom and cable companies.
Rockbridge’s technology research services include:
- Audience
- Customer/audience loyalty
- Pricing and Bundling
- Website Usability
- Audience dialogue through our social media research application, OpinionPond™
Our and media clients span a wide range of areas, including news and entertainment outlets, internet and telecommunications voice providers, mobile communications, and traditional and new media. A partial list includes: Washington Post/Newsweek Interactive, Gannett, Discovery Networks, AOL, Verizon, and Sprint.
Read case studies and sector articles on Media.