Custom Market Research & Consulting

At Rockbridge we listen to our clients’ needs, and employ creative, effective methodologies that lead to actionable solutions.  Around here, “listening” is not a simple tag line.  It is at the core of what we do.


Featured Study: The State of Independence in America

Americans embrace working independently, rather than being a company employee. Those who do it are happy being their own bosses and are committed to the lifestyle, according to a new study conducted by Rockbridge Associates and sponsored by MBO Partners.

Nearly 80% of independent workers are satisfied with their work situation, including 58% who are highly satisfied and 21% who are satisfied. More than half (55%) say it was their proactive choice to become an independent worker. Given these positive attitudes and interest by Americans to become independent, it is expected that the U.S. independent workforce will grow to more than 20 million over the next two years. Read Press Release.

Statistic of the Week

Most Americans feel they are doing just enough to help the environment, but that government is doing too little...

4% of Americans feel they are doing "too much" to be green, 39% feel they are doing too little, and 55% feel they are doing "just enough"

National Technology Readiness Survey (NTRS)

Rockbridge is currently planning the 2012 wave of the NTRS, which has tracked consumer attitudes and beliefs about technology adoption since 1999. Findings from our OpinionPond™ discussion of consumer motivations and hindrances to technology adoption will be released soon. For information about past waves of the NTRS, click here.

 

 
   Hot Topic
Follow the Thought Leader: How Thought-Provoking Research can Build your Reputation

   What's New

Read Recent Survey Results: The Future is Now: Adapting Association Communications and Content to a New Tech Reality

Charles Colby spoke on Optimizing the Profitability of Services Products Using Trade-off Analysis (Product Optimizer™), at the 20th Annual Frontiers in Services Conference

Read The Results Are In: Social Media Techniques vs. Focus Groups for Qualitative Research, by Gina Woodall and Charles Colby, in March's issue of MRA's Alert!

Opinion Pond

Bringing social interaction to the survey medium

Join the Techno-Ready Marketing Forum on LinkedIn. The forum discusses the study of innovation and usage of the Technology Readiness Index (TRI).

Follow Us On:  Follow us on Facebook  Rockbridge Associates on LinkedIn
Customer Satisfaction & Loyalty | Customer Segmentation | New Product Development Research for Services
Positioning and Communication | Pricing | Website Usability | Surveys | Qualitative | Techno-Readiness
Home | Contact Us | Site Map
Copyright © 2011 Rockbridge Associates ®, Inc. All Rights Reserved.