Hot Topics

• Follow the Thought Leader: How Thought-Provoking Research can Build your Reputation
• Online Marketers Beware: M-Commerce is Changing Your Game
• Social Media versus Online Panel Sampling: Not All Respondents are Created Equal
• Optimizing the Profitability of Services Products Using Trade-off Analysis (Product Optimizer™)
• Protection of Respondent Privacy When Conducting Market Research
• TURF Analysis: A Versatile Tool in New Product Development Research
• Where Are We Doing Better: China, Canada or Chile? A Methodology for Calibrating Global Satisfaction Surveys
• Market Segmentation Studies: 5 Ways to Get the Most Out of Your Efforts
• Is Social Media Killing Email? The evolution of online communication and commerce
• Net Promoter Score (NPS) Plus 2: The Extra Questions Needed to Truly Understand Customer Loyalty
• Portable People: How Handheld Devices Change Social Media and e-Commerce
• Creating a Value Proposition that Motivates Buyers to Action (Brand Development Part 2)
• The Results Are In: Social Media versus Focus Groups for Qualitative Research
• Baselines, Benchmarks and Barometers: Creating Indexes for Survey Trending
• A Brand Development Model: How to Define and Measure Brand Equity
• The Cost of Pricing: How Price Sensitivity Analysis Can Help Your Product or Service Succeed
• Pricing Your Product or Service? Understand How Price Can Affect Quality Perceptions and Product Positioning
• What Will It Take to Make Your Website Ready for Business? Only Your Customers Know!
• Not Enough or Too Many? Using TURF Analysis to Define a Short List of Features
• Ensuring Quality Data from Online Panels: SafeSample™
• A Practical Alternative to Online Communities: OpinionPond
• How to Succeed During a Recession: Conduct Market research
• Is Customer Satisfaction Worth the Effort? How Linkage Analysis Validates the Impact on Your Bottom Line
• Decisions, Decisions: In Product Design, It’s Not Really All or Nothing (in other words, Life’s a Conjoint)
• No Posers Allowed: How to Make Green Consumers See Red
• Music Downloads: Are You Getting Your Money's Worth?
• Trend-Setting Seniors: The Environment Opens Door to Green Technology Adoption
• Why Should My Company Care About Being “Green”?