Digital retailers and information services providers exist virtually, providing unique and not so unique challenges for marketing, product and web development, customer service and online strategy teams. Questions arise: How will customers interact with us in a mobile, tablet, and other cutting-edge delivery environment? Is our site and e-commerce engine user friendly? Are visitors and customers satisfied with all aspects of the digital experience? Which new products should we offer digitally? How can we drive potential customers to our digital presence?
Rockbridge Associates, Inc. offers qualitative and quantitative research solutions that can help your company develop, market, and improve your digital presence. We understand technology… we have been working in this industry for nearly two decades and have authored a book Techno-Ready Marketing: How and Why Your Customers Adopt Technology (Parasuraman and Colby). Rockbridge’s e-commerce and e-services research services include:
- New Product Development
- Customer and Market Segmentation
- Pricing
- Positioning and Communications
- Brand Equity
- Customer Satisfaction and Loyalty
- Website Usability
Our e-commerce and e-services clients include online retailers and information services providers, including digital-only companies and those with bricks-and-mortar counterparts. A few of our clients in this sector include: a Fortune 500 online retailer, Ancestry.com, USAToday.com, and NASDAQ.com.
Read case studies and sector articles on E-commerce & E-solutions.