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Customer satisfaction and loyalty was the topic of Rockbridge’s presentation to the Specialty Equipment Market Association on September 18th. In a webinar presentation titled “Listen to Your Customers, their Opinions Really Do Matter,” Joe Bates, Vice President, and Charles Colby, CEO and Chief Methodologist, presented our five step “Path to Excellence,” a best practice framework that ensures a satisfaction measurement program is actionable and successful in achieving real improvements.
Interested in learning the steps to a successful satisfaction measurement initiative? You can download a free copy of the webinar at SEMA’s site: www.SEMA.org/webinars. Or, feel free to contact us directly by emailing Charles Colby at ccolby@rockresearch.com or filling out our form and submitting.
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