Market Research for the Utility and Energy Sectors

America's energy providers are facing a new era of exciting challenges created by federal and state mandates, increasing environmental concerns, energy demand that is rising faster than capacity, and competition. Questions management is asking include... what do households and businesses expect from us to be green? How do we partner with our customers to manage demand? Who are our most receptive customers to energy programs and how do we motivate them? How do we build loyalty when customers are faced with energy choice?

Rockbridge Associates, Inc. offers research solutions that can help your utility understand your customers, ensure their loyalty, build community support and effectively market new energy conservation programs.  Our staff has experience working with premier investor owned utilities, municipal utilities and cooperatives.  We continually conduct basic research on green innovators, energy conservation trends, and green behaviors like telecommuting.

Rockbridge’s custom market research offerings for utilities and energy companies include:

Our clients represent premier providers of electric power and gas energy who service residences, businesses and institutions. A partial client list includes: CPS Energy of San Antonio, ConEd of New York, and the National Association of Rural Electric Cooperatives.

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