You have a new technology product or service and you need to know if consumers will buy it. What is the optimal set of features to include? What benefits do you push in your marketing campaign? Can you command a price premium for the product? Through a targeted research process, you can answer one or all of these questions. Rockbridge will listen to you, understand your unique situation, and develop a custom research approach that will help you succeed in the marketplace. |
Rockbridge Associates, Inc. offers qualitative and quantitative research solutions that can help your company develop, market, and improve your products and services. We understand technology… we have been working in this industry for nearly two decades and have authored a book Techno-Ready Marketing: How and Why Your Customers Adopt Technology (Parasuraman and Colby).
Rockbridge’s technology research services include:
Our technology and consumer electronics clients span a wide range of areas, including hardware, software, and services. A partial list includes: Motorola, Sony, DTS, Avid Technologies, and the Consumer Electronics Association (CEA).
To stay in touch with Rockbridge Associates and receive information relevant to your industry, please fill out the form on the right.
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