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The talented individuals who make up
the Rockbridge team were chosen not only for their solid research skills,
but also for their ability and willingness to offer superior client
service.
The key staff members listed below
work together, consulting on a daily basis to ensure their clients'
benefit from the range of knowledge and skills the staff possesses.
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President
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Charles is the
founder of Rockbridge Associates, Inc. He is a senior professional
with over 20 years experience in service quality measurement,
market research and marketing strategy formulation. He has designed
and directed hundreds of studies for services businesses on topics
like customer satisfaction, positioning and branding, segmentation,
pricing, and product development. Charles directed a service
quality measurement function for Citicorp, and he has also worked
for premier organizations such as Opinion Research Corporation and
Westat, Inc.
Charles has presented at numerous conferences on Technology Readiness,
service quality, and Internet data collection. He co-authored
the book Techno-ready Marketing with Dr. A. Parasuraman. He has
taught marketing management and market research at universities,
and is a Senior Fellow in the University of Maryland's Center
for Excellence in Service. He has a M.B.A. from the Robert H.
Smith School of Business, University of Maryland.
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Vice President
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Gina heads a
team of researchers focusing in the technology and financial
services sectors. She conducts research on online marketing
strategies for clients with technology based products and
services. Her experience in the financial services industry
spans a number of products including mortgages, banking, loans,
and credit cards. With more than 10 years of marketing research
experience, Ms. Woodall is skilled in all aspects of research
including reporting and presenting survey results, moderating
focus groups, conducting in-depth statistical analysis, and
designing survey instruments. Gina has a M.B.A. from George
Mason University, and a B.S. in Decision Sciences and Marketing.
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Senior Director
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Dave specializes
in cross-cultural, global, technology and means-end research,
and works for leading clients in the financial services and
higher-education sectors. Prior to Rockbridge, Dave was
Research Manager for Global Operations at Ipsos-Reid (formerly
Angus Reid Group), where he was responsible for multilingual
studies conducted simultaneously in up to 40 countries on
topics such as global Internet penetration and e-commerce
trends. He is skilled in global project management, survey
design, moderating, analysis and reporting. In the research
industry for nine years, Dave has been involved as well in
the international business environment for over 15 years,
based in Japan, Canada, and the US during that time. Dave
has a M.A. in International Relations from the University
of Manitoba.
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Research Director
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Sara is experienced
in all aspects of the research process, and has special expertise in
data analysis. She manages large-scale global tracking studies,
designs and implements survey instruments, conducts in-depth analysis,
including customer segmentations and financial analyses, reports survey
results, and co-moderates focus groups. Sara works for clients in the
entertainment, healthcare, consumer electronics and financial industries.
Sara has six years experience in marketing research, and holds a B.S. in
Marketing from George Mason University.
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Research Manager
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Since joining
the Rockbridge team, Mariel has contributed to a variety of
projects in both the quantitative and qualitative areas. She
has experience working with complex data systems, moderating
focus groups and in-depth interviews both in person and on the web.
She has a terrific combination of technology training and interpersonal
skills. Mariel is also fluent in Spanish. She came to Rockbridge
after graduating from George Mason University with a B.S. in
Decision Science/Management Information Systems and a minor
in Information Technologies. While studying at GMU, she worked for over
three years at Navy Federal Credit Union on the human resources
information services team, and on a vendor management team.
She hopes to begin course work in a master's degree program in the near future.
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Consultant
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Professor
Parasuraman of the University of Miami is working with Rockbridge
on its Technology Readiness research, and supports Rockbridge on
projects in the areas of service quality and technology attitudes.
Professor Parasuraman is a leading scholar in services marketing,
and has published over 300 articles and books in the academic and
popular business press. He is widely known for his work with
Valerie Zeithaml and Len Berry on SERVQUAL, a methodology for
measuring quality for a service. He received the distinguished
career award from the AMA Services Marketing Division in 1998.
He is working with Mr. Colby on a book on technology marketing,
to be published by The Free Press in 2000.
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Vice President
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Debbie's
responsibilities include accounts payable and internal
accounting. She also serves as Rockbridge's contracts
officer. Debbie has a JD from George Washington University
and a B.A. in Economics from the University of Connecticut.
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If you wish to contact
a member of the Rockbridge team, you can e-mail us at: rockinfo@rockresearch.com.
Or write, call or fax
us at:
Rockbridge
Associates
10130 G Colvin Run Road
Great Falls, VA 22066-1839
Phone: (703) 757-5213
Fax: (703) 757-5208
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