RESEARCH ABSTRACTS ON  TECHNOLOGY READINESS

The following research abstracts on technology readiness attitudes are available to be read:

The National Technology Readiness Survey: 1999 — Executive Summary

Correlates and Consequences of Consumer Attitudes toward New Technologies: Implications for Marketing Technology Bases Services
by Professor A. Parasuraman, Professor,
University of Miami and
Charles L. Colby, President, Rockbridge Associates, Inc.

Technology Relationships
by Gina Woodall, Vice President,
Rockbridge Associates, Inc.