The following are market research articles written by staff members.

• Using Your Customer Surveys to Set Service Standards
• A New Paradigm for Understanding Customer Retention
• An Economic Definition of Value
• Measuring the Importance of Customer Satisfaction Attributes

• Technology Still Matters (Marketing Management Magazine, July/August 2003)
• Market Research on the Internet
• Spam and Research on the Internet
• A Framework for Developing Technology-Based Information Services: The Case of Web Studies
• What Researchers Think About Online Research
• Articles on Consumer Technology Beliefs
• Online Reporting of Research Results

• Segmentation: Do You Know Who Your Customers Are?
• Identifying High Equity Brands that are a Good Synergy with Your Brand

• Perspectives on Pricing Services
• Gaining Competitive Advantage Through Customized Service Offerings and Relationships
• Using Optimization Models to Maximize Market Coverage
• Serving Customers Through Loyalty Programs

• Qualitative Methods: Versatile Tools for Quality Measurement
• Executive Interviewing: How to Survey Hard-to-Reach Corporate Heads
• Researching Large Organizations: A Case Study Approach

• Association Membership: Members as Customers
• Associations:  Creating a Positive Brand Image to Increase Market Share

• Consistency and Customization: A Balanced Approach to Global Survey Design
• The Role of Culture in Technology Adoption in the U.S.: Results of the African American and Latino Technology Readiness Survey

• Marketing to Generation X: Marking the Spot by Generational Analysis